Spain Fashion Body Size Revolution - “Clothes for Real Women”
I found an article on the Associated Press that I wanted to share with you all, on the subject of changing the average size of clothing for women.
Quoting from this article,
The project is Spain’s latest effort to fight the perception that thin equals beautiful — a belief widely blamed for encouraging eating disorders.
Spain, a long time fashion leader, is seeking to make clothes for Real Women. Supported by the Fashion Ministry of Spain, the movement is intended to promote healthy body images for women, by targeting one of the strongest roots of the problem. Clothing chains have agreed to participate in the size standardizing, stores have agreed to stop using mannequins below size 8 US (size 38 EU), and the government sponsored a high tech study on over 10,000 women. The study used lasers tocreate 3D maps the participants’ bodies. This allows a designer to get an idea of the real tendencies of women’s bodies.
I congratulate Spain for taking the lead on this issue. From ultra thin models who clearly are experiencing eating difficulties to women like me who have NO difficulty eating, but difficulty finding clothes to fit, this is a move that will help to make clothes and people FIT! I feel like I am somewhat of an average sized woman but trying on some of these clothes, you’d think I was the sister of Andre the Giant.
I look forward to seeing clothes from Spain that will ahve 3 measurements - bust, waist, hips, and for those measurements to extend as far as the measurements I have.
March 3rd, 2008 at 5:53 pm
Yeah… I remember reading about this when they first instituted a body mass index rule for models at Madrid Fashion Week (September 2006, I think). That put pressure on the organizers of London Fashion Week to do the same… And, guess what.
They didn’t! Read: http://www.guardian.co.uk/uk/2007/jan/25/fashion.health
March 7th, 2008 at 6:38 am
Good for them. Thin models and mannequins are something that has irritated me for quite a while. Fashion should be centered around us average sized women